In the evolving landscape of labour relations, IBEW Local Union 424 is proud to be leading the way with a bold and forward-thinking approach to negotiations: *New Model Bargaining*. This model is built on a simple but powerful principle—member engagement is the foundation of bargaining strength.
Our recent experience shows how digital tools can transform participation. When we introduced online ratification voting for our last Collective Bargaining Agreement (CBA), member participation skyrocketed from a traditional average of 20% to over 70%. This was a clear signal: when we remove barriers and offer flexible, accessible tools, our members show up.
However, participation in our bargaining survey told a different story. Despite issuing our notice to bargain and promoting the survey across various platforms, less than 22% of the membership filled it out. This points to a gap not in interest—but in connection. It tells us that we must meet our members where they are, and invite them in with purpose.
New Model Bargaining is our answer.
This model doesn’t just ask for input—it creates space for every voice to shape the outcome. Under this approach, each of the Union’s committees—NextGen, Sisters of 424, Veterans of 424, the Electrical Workers Minority Caucus (EWMC)—along with each of our Unit Executives, will be formally tasked with developing and submitting their own bargaining proposals. These proposals won’t be symbolic—they will be reviewed and considered by the Local 424 Bargaining Committee alongside member submissions.
This is more than a gesture. It’s a cultural shift.
Each committee represents a unique part of our union family. They bring different perspectives, priorities, and lived experiences to the table. When these voices contribute directly to the bargaining process, we’re not just collecting demands—we’re building a contract that reflects the diversity, values, and vision of our membership.
To support this engagement, we will also launch a series of interactive digital town halls using our new Zoom platform. These meetings will complement our traditional communication methods—such as unit meetings and jobsite visits—ensuring that members in every corner of Alberta, from Fort McMurray to Medicine Hat, can participate in the process. Whether you’re at home, on the road, or working a long shutdown, you’ll have a direct line to the heart of the negotiation process.
New Model Bargaining is not just a set of tools. It’s a commitment to deeper connection, broader participation, and smarter strategy.
By expanding who gets to contribute and how, we are reinforcing the principle that our power at the bargaining table is a reflection of our unity and engagement as a union.
Together, we’ll negotiate a contract that’s not only stronger—but truly ours.